**State of the biz with new york festivals**

In partnership with the iconic celebration of creativity, The New York Festivals, I am happy to create content that advances the conversation in the advertising industry. Every month we sit down with influential people from all corners of the business, from chief creative officers, CEOs, CMOs, Executive Recruiters and more.

New York Festivals® Advertising Awards and Paul Marobella, CEO of VOKAL, the Digital Transformation Consultancy, launch episode 2 of NYF’s newest content series “State of the Biz.”

In this latest episode, Paul teams up with four A-list industry game-changers to discuss what modern marketing means in 2023. These C-suite innovators, known for their strategic skills and well versed in fast-paced high stakes strategic decisions, share their perspective on Modern Marketing.

“State of the Biz” Episode 2 - Panelists:

Jason Harris, Chief Executive Officer, Mekanism

Laura Maness, Global Chief Executive Officer, Grey

Lisa Pillet, Global Chief Marketing Officer, Fossil Group

Brenda Tsai, Chief Marketing Officer, State Street

New York Festivals and Paul Marobella, CEO of VOKAL have joined forces to launch a new content series named, "State of the Biz". As series host, Paul along with his esteemed guests from some of NYC's boldest agencies examine new innovations in technology, emerging industry trends, and the evolving advertising landscape.

In the first episode, "Creativity + Commerce: Can They Coexist?" Paul leads an impressive roster of A-list creative leaders in a riveting analysis and dynamic conversation on the impact of technology and its influences on creativity and commerce. Together this panel of creative change agents share their insights and perspectives on how creativity within the agency and brand relationship coexists with technology and how campaigns merge commerce and creativity in risk-taking adventurous ways.