The reflection and hard work that must be done to ensure that advertising (and other industries) has a well-rounded representation of black and non-black people of color at all levels of ranks start with the systemic processes deeply embedded in the code of the industry and how the corresponding firms/agencies/companies conduct their outreach and recruiting. The work is a cycle that of course includes leadership and resources for people once they are inside organizations to move through the ranks and have the chance to achieve the highest levels of the industry at the same rate as others. I also posit that for the longer term, demonstrating that creativity/advertising/design is for black and non-black people of color and mentor them to choose this path. This holds especially true for inner-city youth where their only exposure may be commercials on TV or a brand embed in a Tik-Tok video. The path of creativity is a viable option for inner-city youth and one that frankly does not require a college degree. I know that will be a controversial statement but ideas, design thinking and storytelling do not require 4 years at university. How to organize those thoughts, commercialize them and get paid for them does require some experience and training and that is where mentorship comes in. Havas has an office that borders the west side of Chicago, one of the worst neighborhoods in the US and have had exposure to the youth of that neighborhood through my non-profit work, I can unequivocally tell you that the creative light shines brightly within many of these children. We have done work with local high schools with our Honor Roll program and intend to do much more once we can get our building back to normal. My actions will be to introduce more youth to creativity and see if we can get them to choose this path.