Leading From Your Living Room

Paul Marobella

November 28, 2020

Bylines

Originally published in AdAge , this thought piece reflects the experience of leading through crisis on Zoom. The tone to strike with our teams during the crisis is one of optimism balanced with realism.

Paul Marobella

February 28, 2020

Bylines

The Three C's Of The Modern CMO Playbook

Paul Marobella

February 28, 2020

Bylines

The Three C's Of The Modern CMO Playbook

As a partner to clients who are modern CMOs leading by example, I’ve noticed three areas these thriving marketing pros excel at leveraging to increase their market share. This modern CMO playbook can be broken down into three C’s.