If you know me, you know that my passion is to help advance the availability, diversity and inclusion of the game of hockey. As a member of the NHL’s Fan Inclusion Council, Chairman of the Inner-CIty Education Program and an advisor to the Chicago Blackhawks Foundation, I have had the good fortune to work with teams of people that are making a measurable impact on the game. We can all agree there is much work to be done and it will take years to accomplish, but it will take the entire hockey village to make it happen. Over the years, I have worked with and consulted with Bauer Hockey, the #1 global hockey brand, on brand strategy, creative and finding ways to improve the availability of the game. This past week, Bauer launched their Everything For The Game movement that uses the iconic Barn as the place to introduce stories of players that have broken through the barriers to play the game they love. I am proud to have been a part of this campaign partnering with my former Havas creative partner Jason Peterson and his agency The Times along with the amazing team at Bauer.
The Barn is just the beginning of what the brand has planned and I know the leadership team at Bauer is fully committed to making a real difference in the game. Take a watch here and share your thoughts with me.