Almost every industry and product is ripe for disruption. We usually tend to think of the big industries like automotive, electronics, or others - but even the smallest, rote products are being thought of differently - think of the toothbrush and toothpaste - quip came into that category with a newly designed electric brush and a DTC model that changed the razor/razor blade model for the category. Harry’s for shaving, Stance for socks and many more. These companies all focused on breaking the status quo in a product or category with newly designed business models, attention to design thinking and a better customer experience. And yes, while companies like Tesla reinvent entire industries, I like to focus on everyday essentials that are being re-thought with leaders that are determined to transform.